Market Yourself

Your name

Understanding your Sphere of Influence (SOI)

Who is in your Sphere of Influence?

List at least 20 people you already know—friends, family, neighbors, former coworkers, social media connections, etc.

What are the characteristics of the people in your SOI?

How often do you currently communicate with your SOI?

What real estate needs might your SOI have?

Building Your Personal Brand

What makes you unique as a real estate agent?

What skills, experience, or qualities set you apart from others?

What message do you want to convey to your SOI?

Write down a few sentences that highlight why someone should choose you as their agent. Focus on trustworthiness, local knowledge, and your dedication to helping clients achieve their real estate goals.

How can you position yourself as a real estate expert?

What type of content or information can you share to demonstrate your knowledge of the local market? (e.g., market updates, buyer/seller tips, local events)

How will you show your personality while still staying professional?

Creating Your Marketing Plan

What is your strategy for staying top-of-mind?

How can you add value with every interaction?

Action Goals

Set actionable goals for this month.

For example:

1. "I will contact 5 people from my SOI to introduce myself as their go-to real estate agent."

2. "I will post 3 market update posts on my social media accounts."

3. "I will create and send my first email newsletter."

What specific steps will you take this month to market yourself to your SOI?

What will success look like in the next 6 months?