Sell the Payment, Not Just the Price!
Thu, Nov 05
|kalehuddle.com/zoom
Creative Seller Concessions & Financing Strategies to Get More Deals Done 45-Minute Interactive Workshop | Fall/Winter Market Strategies Presented by Maria Kennedy & Terrence Terrell | A&N Mortgage
Time & Location
Nov 05, 2026, 1:00 PM – 1:45 PM
kalehuddle.com/zoom
About the event
In today's fall and winter real estate market, mortgage rates, affordability concerns, and limited inventory continue to influence buyer decisions. Sometimes, the key to getting a property sold isn't lowering the price—it's making the monthly payment more affordable.
Join Maria Kennedy and Terrence Terrell from A&N Mortgage for a practical, interactive workshop designed to help listing agents think beyond traditional price reductions and discover financing strategies that can make their listings more attractive to buyers.
You'll learn how to:
Shift the conversation from price to affordability. Help buyers understand monthly payments and financing options rather than focusing exclusively on the asking price. Learn what information and handouts can help communicate affordability.
Use seller concessions strategically. Explore how seller-paid closing costs, lender-approved credits, and other negotiated concessions can make a property more attractive without automatically reducing the listing price.
Understand mortgage rate buydowns. Learn the differences between temporary and permanent rate buydowns, how they…