Armadillo Home Warranty - Agent Buyer Protection Playbook
- Mar 26
- 3 min read
Updated: 7 days ago
How to Use the 100-Day Buyer Protection Program in Your Real Estate Business
1. What This Program Is
The Armadillo 100 Day Buyer Protection Program provides your buyers with 100 days of home protection coverage after closing. If a major system or appliance fails after the buyer moves in, the repair can be covered.
This program is designed to:
Protect your clients from unexpected expenses after close.
Reduce post-closing disputes.
Provide additional value as part of your agent services suite.
Important: This is not about selling a warranty. This is about offering buyer protection as part of your professional service.
2. Why This Matters for Agents
Many agents receive calls after closing when something breaks in the home. Even when the issue is not your fault, you are often the first person the buyer calls.
A home warranty gives your client a solution instead of a problem. Instead of calling you upset, they call the warranty company and the repair gets handled.
This helps:
Protect your client.
Protect your reputation.
Reduce post-closing disputes.
Create a better client experience.
3. Your Competitive Advantage
You can use this program to differentiate yourself from other agents. This positions you as an agent who goes beyond the transaction.
For buyers:"I make sure my buyers have protection after closing in case something major breaks."
For listings: "We can offer buyer protection on your home, which helps buyers feel more comfortable making an offer."
4. A Better Closing Gift
Instead of a traditional closing gift, you can provide 100 days of home protection.
Suggested language: "I included 100 days of home protection for you so if something breaks after you move in, you’re covered." This is a memorable and meaningful closing gift that provides real value.
5. When to Talk About Buyer Protection
The best time to introduce buyer protection is early in the process. If buyers hear about it early, they are much more likely to activate it.
Best times to mention it:
Buyer consultation.
When an offer is accepted.
During the inspection period.
During closing preparation.
After closing (activation reminder).
6. The 30-Second Script
Simple script you can use with buyers: "Our brokerage has a buyer protection program through Armadillo Home Warranty. It covers major systems and appliances for the first 100 days after closing. If something breaks after you move in, the repair can be covered. It’s one of the ways we help protect our clients after the sale."
7. How Buyers Activate Coverage
The activation process takes less than 60 seconds and is simple.
Buyer receives activation link after closing.
Buyer confirms property address.
Buyer activates coverage.
8. How Top Agents Use This Program
Top agents do not present this as a product — they present it as part of their service. Agents who introduce the program early and position it as client protection see the highest participation rates.
Top agents use this program in three main ways:
During Buyer Consultations: They explain that one of the ways they protect their buyers is by making sure they have coverage after closing.
During Listing Presentations: They position buyer protection as a feature that makes their listings more attractive and helps buyers feel more confident making offers.
As a Closing Gift: Instead of a traditional gift, they provide 100 days of home protection and position it as part of their commitment to protecting their clients even after the transaction closes.
9. Frequently Asked Questions
Q: Is this the same as homeowners insurance?
A: No. Homeowners insurance covers major disasters. A home warranty covers systems and appliances when they break from normal use.
Q: Do I have to sell this?
A: No. This is a client benefit program you can offer to add value and protection.
Q: When should I tell buyers about it?
A: As early as possible, ideally during the buyer consultation.
Q: What if something breaks after closing?
A: The buyer files a claim with the warranty company and the repair is handled through the warranty.
10. Real-World Example Scenarios
In each case, the buyer is protected and the agent looks like a hero.
Scenario 1: Furnace fails two weeks after closing — repair covered.
Scenario 2: Water heater leaks one month after closing — replacement covered.
Scenario 3: Refrigerator stops working after move-in — repair or replacement covered.
11. Quick Start Checklist
Agents who follow this checklist see the highest participation rates.
Mention buyer protection during buyer consultation.
Remind buyer after offer is accepted.
Mention during inspection period.
Remind buyer at closing.
Send activation reminder after closing.
Agents who follow this checklist will see the highest participation rates.
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