Do Not Call (DNC) Policy, Lookup & Quick Reference
Updated: Sep 26
Keep this checklist handy whenever you prospect by phone!
✅ Before You Call
Check the National DNC Registry – Scrub your call lists.
Check Kale’s Internal DNC List – If someone has asked not to be contacted, you cannot call again.
Verify Business Relationship – You may call if:
You’ve completed a transaction in the last 18 months, OR
The person inquired in the last 3 months.
📋 When You Call
Only call between 8:00 AM – 9:00 PM local time.
Always identify yourself as a Kale Realty broker.
Respect requests to stop calling—add them to Kale’s internal DNC list immediately.
Keep notes on the source of your lead and outcome of the call.
🚫 Never Do
Do NOT cold-call numbers on the National DNC list without a valid exception.
Do NOT ignore “Do Not Call” or “Do Not Contact” requests (verbal or written).
Do NOT use autodialers or robocalls for residential prospects.
⚠️ Penalties for Violations
Fines of up to $51,744 per call (FTC/TCPA).
Possible state penalties and lawsuits.
Disciplinary action by Kale Realty.
💡 Best Practices
Use Kale-approved CRM tools with DNC compliance.
Focus on SOI, referrals, and networking for prospecting.
If unsure—don’t call. Choose another method (email, social, mailers).
Remember: Compliance is not optional—it protects you, the brokerage, and our clients.
Do Not Call Registry
As part of our ongoing commitment to professionalism and adherence to legal regulations, we are writing to remind all Kale Realty real estate agents about the procedures for complying with the Do Not Call (DNC) Registry. It is imperative that all our agents understand and follow these procedures diligently to ensure we maintain the highest standards of ethical conduct and legal compliance.
We have adopted the use of the RealPhoneValidation platform (click here) to facilitate compliance with the DNC Registry. Before any agent picks up the phone to call or send a text message to a prospect or client, it is mandatory to check the DNC Registry through the RealPhoneValidation platform.
The DNC Registry exists to protect individuals from unwanted solicitation calls and messages. By respecting the DNC Registry, we demonstrate our commitment to ethical business practices and respect for individuals’ privacy preferences. Failure to comply with the DNC regulations can result in severe consequences, including significant fines and damage to our agency’s reputation.
Consequences of contacting someone on the Do Not Call Registry may include, but are not limited to:
Monetary fines imposed by regulatory authorities for each violation.
Negative publicity and damage to our agency’s reputation.
Potential legal action taken against both the individual agent and our agency.
It is crucial that all our agents understand the gravity of non-compliance with the DNC regulations and take the necessary steps to ensure full adherence. We encourage open communication and support for any questions or concerns regarding DNC compliance.
Thank you for your attention to this matter. By working together to uphold the highest standards of professionalism and legal compliance, we continue to strengthen our reputation as a trusted real estate agency.
Should you have any questions or require further clarification on DNC compliance procedures, please do not hesitate to contact risa@kalerealty.com.
Do Not Call Lookup
Use our DNC lookup to verify if a phone number is on the federal do not call registry.
Do Not Call Registry
Will you refresh my memory about the Do-Not-Call Registry?
Answer: The Telephone Consumer Protection Act (TCPA) created the Do-Not-Call Registry and the Federal Communications Commission (FCC) enforces the same. The Do-Not-Call Registry is a nationwide database where consumers place their telephone numbers indicating that they do not wish to be contacted by telemarketers. The Federal Trade Commission manages the database and also responds to complaints about prohibited calls to those number on the Do-Not-Call Registry. Simply put, if a consumer’s telephone number is on the Registry, they must not be contacted for telemarketing purposes. There are a couple exemptions to this rule:
Has the consumer reached out to you to inquire about your services? If so, that consent exists for three months beginning from the date the consumer makes the inquiry. You would be able to return calls to those interested consumers even if their telephone number is on the Registry. However, if you contact this consumer and they then make a specific request for no further contact from you or your company, you must abide by that request, and add their information to your company specific do-no-call list.
Do you have express written permission from the consumer to contact them? If so, you may contact them even if their number is on the Registry. That permission must be in writing and include the person’s name, signature and telephone number. The consumer can revoke that consent at any time.
A common question regarding the Registry relates to FSBO or expired listings. If you are representing a buyer and you contact a FSBO listing, that would not be considered a telemarketing call because YOU are not offering any services or products. But, you must be calling on behalf of your actual buyer client who is actually interested in the listing. However, if you are calling an owner who is advertising a FSBO listing, or are reaching out to an owner whose listing with another agent has expired, you cannot call that owner if their telephone number is on the Registry AND the purpose of your call is to offer your services, such as listing the property. A possible exception in this scenario is where your company had the expired listing, and you fall under the existing business relationship exemption.
Please note, if you are making pre-recorded/artificial messages or using an automatic telephone dialing system (ATDS) you must have express written consent from the consumer that clearly and conspicuously discloses that the purpose of the consent is to authorize you to place prerecorded calls to that consumer. You cannot require that the consumer give this consent as a condition of purchasing a good or service. Finally, you must obtain that consent directly from the consumer – you cannot place calls with prerecorded messages to consumers whose information you obtained from third parties.
Here are some best practices to keep in mind relating to telemarketing:
The best way to protect yourself from violations of the TCPA is to obtain prior express written consent from the consumer and make sure you retain those records.
Have an office policy in place that addresses the Do-Not-Call Registry and the TCPA. Train your agents and staff on that policy and make sure it includes maintaining and updating a list of consumers with express consent along with consumers that have opted out of contact from your office, through a company specific do-not-call list.
Even if you receive a curated list of leads, you must cross check those names and numbers with the Registry before calling or texting.
Review the terms of service with your vendors that you use to obtain telephone numbers or provide automated calls and texts. Will those vendors indemnify you and your office from potential TCPA liability?
We have adopted the use of the RealPhoneValidation platform - https://realphonevalidation.com/do-not-call-list-scrubbing/
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