How to Write a Basic Listing Description

Feb 10, 2025

2 min read

Creating a compelling listing description is key to attracting buyers and showcasing a property’s unique features. Follow these steps to write a clear, engaging, and compliant description:

1️⃣ Appeal to the Senses

Think about what someone will see, feel, smell, hear, and experience when they walk into the property.

See: Mention standout features like natural light, spacious rooms, or custom finishes.
Feel: Highlight the ambiance (e.g., cozy, elegant, modern).
Smell: Talk about fresh air, nearby gardens, or other pleasant aromas.
Hear: Note the quiet neighborhood, nearby parks, or vibrant city vibes.
Experience: Describe how the property fits into a lifestyle (e.g., “Perfect for entertaining guests” or “A tranquil retreat after a long day”).

2️⃣ Focus on the Property Features

Highlight key amenities (e.g., updated kitchen, hardwood floors, or walk-in closets).
Mention any unique aspects (e.g., “Built-in bookshelves add charm to the living room”).
Include outdoor features (e.g., deck, pool, or landscaped yard).

3️⃣ Avoid Compensation Discussions

Do not include any mention of:

Buyer or seller agent commissions.
Referral fees or bonuses.This is not the place to discuss financial details!

4️⃣ Stay Fair Housing Compliant

Avoid any language that could violate Fair Housing rules.

Do NOT: Reference race, religion, national origin, gender, disability, familial status, or age.
Example of Prohibited Words: “Family-friendly,” “Christian neighborhood,” or “Ideal for singles.”
Focus instead on neutral, descriptive terms about the property itself.

5️⃣ Refine with AI Assistance

Once you've written your draft:

Copy your text and open ChatGPT.
Use this prompt:“Write a compelling MLS listing description for ‘[property address, city, state].’ [Paste your description here].”
Review and edit the AI-generated version for accuracy and personal touch.

Example

Before:“Spacious home in a family-friendly neighborhood with a big yard and near great schools.”

After Using ChatGPT:“This stunning home features an open floor plan with abundant natural light, a beautifully landscaped yard perfect for outdoor gatherings, and is conveniently located near parks and local amenities. A perfect blend of style and comfort awaits!”

Ready to Market Like a Pro?

Craft a standout listing description that brings buyers through the door!