So you have some leads... Let’s convert them into opportunities!!!
Your next objective is to go through each stage of the funnel:
Client Intake
Qualification
Share your REAL GEEKS app so they can search online
Agency agreement
Schedule the first showing
Submit an offer
Client intake and qualification:
Open-ended questions: Ask open-ended questions to build rapport with the lead. For example, “What’s your timeline to move?”, “What is your top need in a property?”, and “What are your deal breakers?”.
Use a client questionnaire
Qualify the lead: Determine their financial capacity.
Realistic expectations: Ensure the client’s expectations match the actual rental prices in the area. Educate them about the local market or comparable areas that fit their requirements better.
Evaluate the lead: Not all leads are necessarily a good fit for you, so determine if this is a lead you want as a client.
Agency contract: Discuss the role of the Tenant Agency Contract and your commission. Make sure they understand the agreement and that you need them to sign it before you call the property contact to set up tours.
Schedule the first showing:
Provide options: Offer the lead multiple days and times for the showing.
Schedule Tour: Call the property contact to confirm the listing details, the application process and requirements, and details to show the listing. This is also when you should try to negotiate that the property contact will pay your commission and any commission requirements.
Immediate feedback: After the showing, ask the client for their thoughts on the rental. If showing multiple properties, have them rate each one on a scale of 1-10.
Submit a rental application and get a signed lease:
Sense of urgency: Emphasize to the client that time is critical. Delaying the application process increases the risk of losing the rental to someone else.
Follow the step-by-step instructions (provided below) to prepare and secure a signed lease.
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