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How do I design and send out a postcard mailing?

Updated: Sep 25

Looking to make a lasting impression with postcards? Whether you're staying top of mind with clients or reaching out to new leads, postcards are a proven way to connect! At Kale Realty, we've partnered with Xpressdocs to offer a seamless, professional postcard service designed to help you build relationships and grow your business.


Getting Started with Xpressdocs  


If you're ready to start sending out postcards, follow these simple steps:


1.   Visit Xpressdocs: Head over to Xpressdocs  and log in using your Kale Realty credentials:

   -   Username: Your Kale Realty email address

   -   Password: Marketing#1


Once logged in, you’ll have access to a wide range of Kale-branded postcards in various sizes, coatings, and designs!


XpressDocs Offers:  

  • Kale Branded Postcards

    • Open houses

    • Just listing

    • Just sold

    • Price change

    • Personal promotion

  • Stay in Touch Postcards: Keep your past clients engaged with friendly, non-salesy messages.

  • Recipes: Send fun, seasonal recipes that keep your name in front of clients in a creative way.

  • Sports Calendars: Perfect for sports fans, these calendars help you stay visible all year long.

  • Real Estate Related Messages: Market updates, home tips, and other real estate-specific content.

  • Holidays: Send holiday greetings to spread cheer and stay top-of-mind.

  • Various Topics: Customize your message with a variety of designs and themes.

  • Magnets: Choose durable, long-lasting postcard magnets that clients will keep on their fridge!


Flexible Mailing Options  

You have several convenient mailing options for your postcards:


1.   Ship Directly to You or the Office: Want to personally distribute your postcards? They can be sent straight to your doorstep or the office.

2.   Mail Directly to Recipients: Have your postcards mailed directly to your recipients for a quick and easy approach.

3.   Mail to a Zip Code (EDDM): Use Every Door Direct Mail (EDDM) to reach every mailbox in a specific zip code.

4.   Neighborhood Direct Mail (NDM): Target specific neighborhoods to maximize your reach.


Address List Options  

Don't have a mailing list? No problem! Xpressdocs makes it easy to send postcards to your target audience:


  • Upload Your Own Address List: You can download a free address list directly from   REMINE or download from RealScout  and upload it to Xpressdocs.

  • Generate a Custom List: Xpressdocs can generate an address list based on your specific criteria.


Why Use Postcards?  

Postcards offer a tangible, personal touch that digital marketing sometimes lacks. They are a simple yet effective way to stay connected with clients, reinforce your brand, and generate new leads. With customizable designs and flexible mailing options, Kale Realty’s postcard service via Xpressdocs makes it easier than ever to enhance your marketing efforts.


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Start sending your postcards today! Visit Xpressdocs and log in to explore the range of options available to you.


If you have any questions or need assistance, feel free to reach out to us at   info@kalerealty.com  .

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