🏡 Attracting Sellers: How to Use a Current Listing to Generate New Ones

J.R. Ramos
Jun 26
2 min read

By Risa Weiss-Kallis, VP of Agent Development – Kale Realty

You’ve secured a listing—congratulations! 🎉 Now what?

Yes, your goal is to get the property sold. But smart agents know a listing is also a powerful marketing engine for your entire business—especially for attracting more sellers.

Here’s how to turn one listing into your next two or three by thinking beyond the deal and activating every opportunity to grow your brand, visibility, and local credibility.

🔁 Think of Every Listing as a Seller Magnet

A listing does more than advertise a home—it advertises you.

Potential sellers in the neighborhood are watching:

How fast it sells
How you market it
What kind of buzz it creates
How you show up in the community

Your job is to leverage every touchpoint of the listing to demonstrate that you're the go-to agent for getting homes sold.

🪧 1. Maximize the Yard Sign

Never underestimate the power of a well-placed, branded sign.

✅ Use a sign rider with “Coming Soon,” “Just Listed,” or “Under Contract”

✅ Add a text code or QR code to a mobile-friendly landing page

✅ Include a message like “Thinking of Selling? Let’s Talk.”

✅ Replace the sign rider with status changes to show visible progress

📣 2. Go Big with Just Listed / Just Sold Marketing

Just Listed:

Mail postcards to 100–150 neighbors
Run a “Just Listed” ad on Facebook and Instagram
Send a branded email blast to your database
Post multiple photo and video teasers on social media
Use a reel or short video tour to showcase your approach

Just Sold:

“We Sold It!” postcards to the neighborhood
Graphic with days on market, number of offers, or above-asking results
Share seller testimonial (video or written)
Include a clear CTA: “Want similar results? Let’s chat.”

✅ Use language that highlights your expertise: “Another one sold by [Your Name]—Who’s next?”

🏘️ 3. Knock & Talk (Yes, Door Knocking!)

This still works—especially in the neighborhood of your listing.

Try something like:

“Hi, I just wanted to introduce myself—I’m the listing agent for [123 Main St]. The home just hit the market and I wanted to make sure you knew in case you have friends or family looking to move nearby. Also, we’re seeing a lot of demand—if you’ve been thinking of selling, now might be a great time.”

Leave a branded flyer, business card, or local market update behind.

🗓️ 4. Host a Strategic Open House

Open houses aren’t just for buyers—they’re an amazing way to meet neighbors who might become your next seller clients.

At your open house:

Personally invite the neighbors with flyers
Create a neighborhood-specific sign-in sheet
Ask: “Do you know anyone else nearby who might be considering a move?”
Offer a raffle or small giveaway to collect contact info
Follow up with a thank-you message and real estate market update

📱 5. Market Your Marketing

Use your marketing efforts as marketing content.

Post stories or reels that show:

You staging or prepping the listing
You hosting the open house
Behind-the-scenes of professional photography
Your flyers, mailers, or social ads
A quick “seller tip” related to how you're positioning the home