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How to send a reverse prospecting email

Below is a step-by-step guide on how to use the MRP tool to identify a list of agents who may have buyers for your listing and then email them efficiently.



1. Go to the MRP Tool Website

  1. Open your browser (preferably Google Chrome).

  2. Visit: https://mrptool.com/.



2. Log in to MRP

  1. Enter Username: 

  2. Enter Password: 

  3. Click Sign In (or similar login button).



3. Download the Chrome Extension (First-Time Users Only)

  1. Once logged into MRP, follow the on-screen instructions or the provided link to install the MRP Chrome extension.

  2. After installation, restart or refresh your Chrome browser if prompted.



4. Log Into ConnectMLS

  1. Open a new tab in Chrome.

  2. Go to the ConnectMLS login page.

  3. Enter Username: 

  4. Enter Password: 

  5. Click Log In to access ConnectMLS.



5. Access Your Listings

  1. Navigate to Listings in ConnectMLS.

  2. Select View My Listings to see the properties you currently have on the market.



6. Select the Agent Name

  1. Within your listings, locate the specific property you’d like to market.

  2. Find the agent’s name or relevant information associated with that listing.



7. Check the MLS #

  1. Look to the left of the listing’s MLS #.

  2. Check the box next to the MLS # to select it.



8. Click “REV Prospect”

  1. With the listing selected, click on REV Prospect.

    • This option may appear as a button or link, depending on your ConnectMLS interface.



9. Use the MRP Chrome Extension

  1. Click on the MRP extension icon in your Chrome browser’s toolbar.

    • Make sure you are still on the ConnectMLS page.

  2. The extension will automatically gather relevant agent information based on the listing.



10. Download Your Spreadsheet

  1. After the extension finishes compiling data, look for an option to “Download” or “Export”.

  2. Save the spreadsheet (e.g., a CSV or Excel file) to your computer.



11. Gather Agent Emails

  1. Open the downloaded spreadsheet.

  2. Copy all the agent email addresses from the file.

  3. Paste them into the BCC field of your new email (this ensures privacy for the recipients).



12. Send the Email Using the Template

  1. Use your preferred email client (e.g., Outlook, Gmail).

  2. Compose a new email or open the template you regularly use for agent outreach.

  3. Paste the emails into the BCC field.

  4. Customize any details in the email to reference the specific listing and your contact information.

  5. Send the email, and you’re done!

___________________________________________________________________


Subject: New Listing in [Town]: $[Price], [# Beds] Beds / [# Baths] Baths – Ideal for Your Buyer?

Hello [Agent Name],

I hope you’re doing well. I remember you mentioned you have a buyer seeking a property in the [Town] area. I believe this new listing might be the perfect match:

  • Price: $[Price]

  • Bedrooms/Bathrooms: [# Beds] beds / [# Baths] baths

  • Location: [Town]

Below is a photo of the property for a quick preview:

[Insert Property Photo Here or Attach as Image File]

For a closer look, you can check out additional photos and details via the VHT link:VHT Link

I’ve also attached a PDF of the MLS listing sheet for your convenience. If you have any questions or would like to schedule a showing, please feel free to reach out. I’d be more than happy to accommodate you and your buyers.

Thank you, and I look forward to hearing from you!

Warm regards,

 
 
 

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