Kale Realty Listing Checklist for Agents

✅ 1. Review Listing Paperwork – Go over the listing agreement, MRED exemption (if applicable), and required disclosures with the seller.

✅ 2. Review Market Conditions – Use Infosparks to analyze local market trends and provide insight to the seller.

✅ 3. Review Comps – Generate a comparative market analysis (CMA) using Cloud CMA to establish pricing strategy.

✅ 4. Prepare a Seller Net Sheet – Use ATNAGENTONE to calculate estimated proceeds for the seller.

✅ 5. Develop a Marketing Plan – Discuss strategies for maximum exposure, including online listings, open houses, social media, and print marketing.

✅ 6. Get Seller Signatures – Ensure all required documents are signed by the seller.

✅ 7. Get Designated Managing Broker Signatures – click on on SUBMIT FOR REVIEW for Rick Williams our DMB to sign off.

✅ 8. Upload Documents to Dotloop Checklist – Submit all paperwork to Dotloop for compliance review.

✅ 9. Order Custom Signage – Place an order for a custom yard sign through MARKFUL https://www.markful.com/kale-realty

✅ 10. Schedule Professional Photography – Book a Prestige photo shoot for high-quality listing images.

✅ 11. Set Marketing & Open House Timeline – Confirm with the seller the launch timeline and schedule any open house dates.

✅ 12. Request Sign Installation – Submit a request to Oakley for yard sign installation.

✅ 13. Design & Order Flyers – Use Xpressdocs to create custom flyers for the listing.

✅ 14. Generate Address Report in REMINE – Pull addresses of potential buyers around the property for targeted marketing.

✅ 15. Draft & Upload Postcards in Xpressdocs – Design just listed postcards and upload the Expressdocs for mailing.

✅ 16. Select & Name Listing Photos – Go to https://www.prestigelistingphotos.com/ to choose and label the final listing photos.

✅ 17. Draft the MLS Listing – Input listing details into connectMLS, ensuring all information is accurate.

✅ 18. Upload Exterior Photo & Disclosures to MLS – Attach at least one exterior photo and required disclosures.

✅ 19. Reverse prospect

✅ 20. Request listing activation – Visit www.kalehuddle.com and click on “ACTIVATE  My Listing”.

✅ 21. Sign is installed

✅ 22. Set up www.showingtime.com

✅ 23. Go to https://www.prestigelistingphotos.com/ to enter the listing number: the photos will automatically be uploaded and syndicated

✅ 24. Set up lockbox

✅ 25. Notify Risa of Seller’s Attorney – Send an email to risa@kalerealty.com with the seller’s attorney’s name and contact information. Risa will work with the attorney to sign them up for Rivers Title. 

✅ 26. Reverse prospect

✅ 27. Put fliers and brochures at the property.

✅ 28. Discuss with the seller’s Murphy’s law: When a property goes on the market something breaks. They may want to get seller’s coverage of Armadillo Home Warranty and it will cover issues until the closing.

✅ 29. Contact Maria Kennedy mariaw@anmtg.com or Terrence Terrell Terrence@anmtg.com and request open house fliers

✅ 30. Conduct open house

✅ 31. Enter all open house attendees contact info into Real Geeks CRM and create a drip campaign

✅ 32. Follow up after each showing for feedback

This checklist ensures a smooth listing process and maximizes exposure for your seller’s property. Happy selling! 🚀