📣 Marketing a Listing: Beyond the MLS

J.R. Ramos
Jun 26
3 min read

How to Get Maximum Exposure with Flyers, Social Media, Virtual Tours, and Open Houses By Risa Weiss-Kallis, VP of Agent Development – Kale Realty

Uploading a listing to the MLS is important—but it’s just the beginning.

In today’s fast-moving, visually driven real estate market, you need a strong multi-channel marketing strategy to stand out, attract buyers, and impress sellers. A polished, proactive approach not only helps your current listing sell—it helps you win your next one.

Here’s how to elevate your listing marketing beyond the MLS and create real results.

📄 1. Flyers & Print Materials: Local Visibility Still Works

Don’t underestimate the power of a beautifully designed flyer—especially when it’s targeted, intentional, and professionally branded.

✔️ Must-Have Flyers:

Property Flyer: High-res photos, key features, list price, your contact info
Just Listed / Just Sold Mailers: Sent to 100–150 neighbors
Open House Invites: Door-knocked or mailed to local residents
Feature Sheet: Available during showings with a detailed overview, updates, and floor plan

🔧 Pro Tip: Use Canva or XpressDocs for beautiful templates and print-on-demand delivery.

📱 2. Social Media: Amplify Your Listing & Your Brand

Social platforms are free billboards—don’t just post, promote.

🔹 Instagram & Facebook:

“Just Listed” graphic with a clear CTA
Behind-the-scenes videos of staging, prepping, or the photo shoot
Interactive stories: “Would you live here?” / “Which kitchen do you love more?”
Reels with video walkthroughs or music-backed highlights
Open house announcements + countdowns
“Just Sold” wrap-up with stats and seller testimonial

🔹 Bonus Platforms:

Facebook Marketplace and local community groups
LinkedIn: Professional market update with your listing as a highlight
TikTok: Quick vertical videos, home tour clips, or fun listing intros

📲 Include:

High-quality visuals
Branded contact info
Links to your IDX website or landing page

🎥 3. Virtual Tours & Video: Show Off the Space, Anytime

More and more buyers want to see before they step inside. That’s where virtual content comes in.

🎬 What to Include:

Professional Video Tour: Set to music or narrated
3D Matterport Tour: Ideal for larger or unique properties
Branded Agent Walkthrough: You guiding viewers room-by-room
Drone Footage: Great for location-driven or luxury listings

💡 Tip: Share these across YouTube, Instagram Reels, Facebook, and your email list.

Buyers remember the listings they can picture themselves in—help them visualize.

🏡 4. Open Houses: Strategic, Not Just Standard

Open houses are back—and better than ever when done with purpose.

🎯 Make It Count:

Personally invite neighbors with flyers
Promote via email, social, and text
Use branded signage with balloons or directional arrows
Create a sign-in form that tags seller leads
Offer a giveaway (gift card, local vendor promo, etc.)
Capture content for social media: “Live from today’s open house at 123 Main St!”

🧠 Don't Just Sit There:

Ask each attendee what they’re looking for
Share “coming soon” or off-market opportunities
Let them know you also work with sellers!

✨ Bonus Tips to Maximize Listing Exposure

Create a single-property landing page with photos, features, and a contact form
Use a text-for-info rider or QR code on your sign
Email the listing to your sphere, agents in your network, and past clients
Include the listing in your weekly newsletter or "Just Listed" blast
Add it to your email signature and business card QR code

🧠 Remember: You’re Marketing More Than the Property

Everything you do to promote your listing also markets your brand. Potential sellers are watching—how you market this listing helps them decide whether to hire you for the next one.

When you show up creatively, consistently, and professionally across every channel, you’ll:

✔️ Sell homes faster

✔️ Attract more buyers

✔️ Win more listings

📩 Want a custom marketing checklist or templates to brand your next listing?

Let’s chat! Email me at risa@kalerealty.com and I’ll help you set up a complete, repeatable listing marketing system that turns one deal into many.