💡 Want to Grow? Invest Like a Top Producer

J.R. Ramos
Apr 23
2 min read

Insights from the 2024 NAR Member Profile Every Kale Agent Should Know

At Kale Realty, we’ve always believed that success in this business doesn’t happen by accident—it’s built through consistent action, smart strategy, and yes, strategic investment. The 2024 NAR Member Profile just dropped, and the data confirms what we’ve been talking about in our coaching, masterminds, and workshops: top agents aren’t just earning more—they’re spending more to grow.

💰 Income vs. Investment: The Numbers Don’t Lie

Let’s look at the breakdown:

Agents earning under $10,000/year report spending a median of $2,330 on business expenses.
Agents earning $150,000 or more? They’re investing a median of $37,270 back into their business.

That’s over 15 times more in expenses—and a large chunk of that is dedicated to marketing.

💬 “You have to spend money to make money.” You’ve heard it before, but now the numbers back it up.

🎯 Where Are Top Agents Spending?

While expenses include everything from continuing education to tools and transportation, marketing consistently ranks as one of the largest and most impactful investments for high earners.

Here’s what that typically includes:

Professional photography & video
Social media ads & boosted posts
Google PPC & SEO tools
Custom listing websites & virtual tours
Direct mail campaigns & postcards
CRM and email marketing tools
Branding materials & signage

🧠 The Takeaway for Kale Agents

If you’re looking to break through to the next level—whether that’s your first $100K year or doubling your current volume—it’s time to evaluate your business expenses like an investor.

Ask yourself:

Am I allocating enough to generate leads consistently?
Do I have a brand presence that reflects the agent I want to be?
Is my marketing building trust and visibility in my sphere?

✅ Start Where You Are

You don’t need $37,000 to make an impact. Even a few hundred dollars directed strategically toward better marketing can move the needle. The key is to be intentional and consistent.

And you’re not alone—our Productivity Coaching Program, Transaction Support, and Marketing Resources at Kale Huddle are here to help you make smart, cost-effective moves.

🔄 Ready to Reinvest in Your Growth?

Join our next coaching session or reach out to brainstorm where to start investing in your business this quarter. Let’s make 2024 your most intentional and profitable year yet.