Coaching at Kale: Which Program Is Right for You?
Updated: 1 day ago
At Kale, no agent has to figure it out alone. We offer three coaching programs, plus free training in The Locker Room for every agent. Each one fits a different stage of your career. Start with the quick guide, then click through for the details.
Quick Guide: Which Program Fits You?
Brand new, or no closing in the last 12 months, and working on a deal? → Transaction Coach (required on every deal until your first closing)
Want help getting your first 4 deals closed? → Launch Coach (optional)
Closing 4+ deals a year and want to double or triple that? → Productivity Coaching
Every Kale agent: → The Locker Room: free login, self-paced training and live coaching, plus TRACK+
Experienced agent who wants to earn extra income? → Become a Coach
Transaction Coach
An experienced Kale coach walks you through your transaction: consultations, document review, negotiation, inspections and closing issues. Required on every deal until your first closing, and for any agent with no closings in the past 12 months. Not sure if that's you? Talk to Risa first. She'll do a quick assessment and confer with Rick.
Cost: 1% of the sale price, with a $2,500 minimum and a $6,000 maximum per transaction. Rentals are a flat $250. This is on top of Kale's regular $400 transaction fee. The coaching fee does not count toward your $6,000 annual cap (the $400 transaction fee does).
Launch Coach
A structured ramp to close your first 4 deals: a business plan, core systems, accountability check-ins, scripts and role-play, and hands-on help with your first clients. Optional, up to 12 months. Book a 1:1 with Risa and she'll match you with a coach.
Cost: 1% of the sale price on each coached sale, with a $2,500 minimum and a $6,000 maximum per transaction. Rentals are $250. On top of Kale's regular $400 transaction fee. The fee continues until your 4th closing, even if your 12 months end first.
Want both Transaction and Launch coaching? Risa can set you up from the start with one coach who does both. You pay the coach who guided you through the transaction.
Productivity Coaching
For producing agents (guideline: 4+ deals a year). A 12-month program with goal setting, accountability, production review and workshops. Your coach meets with you for bi-weekly 1:1s once you've completed at least 75% of Career Kickoff and are turning in your accountability numbers weekly. No application: meet with Risa first.
Cost: 1% of the sale price on 10 closings, charged at each closing. No minimum, no maximum. On top of Kale's regular $400 transaction fee. The fee continues until your 10th closing, even if that takes longer than a year.
The Locker Room: Free for Every Kale Agent
Every Kale agent gets a free Locker Room username and password. You'll receive your login after attending Kale Orientation (held 3 times a month). Here's what's included:
Locker Room University (self-paced, on demand)
Learning paths for new, part-time and full-time agents: goal setting, mindset, working with buyers, landing more listings and business planning
Step-by-step roadmaps with weekly lessons
Toolkit: customizable listing and buyer presentations, goal-setting spreadsheets and the TLR Scripts Booklet
Log in anytime: thelockerroomuniversity.thinkific.com
TRACK+ (12 weeks plus a kickoff)
A 12-week productivity program in three phases:
Launch (weeks 1–4): the 5-to-25 lead gen challenge, time management, scripts and role-play, social media
Accelerate (weeks 5–8): getting the listing, working with buyers, open houses, follow-up and client experience
Achieve (weeks 9–12): running your business like a business, mindset, knowing your market, consistency and conversion
Each week includes on-demand videos, a workbook, checklists and a planner. The next TRACK+ starts in March 2027: info session Tuesday, Feb 23; Week 1 starts Tuesday, Mar 2. The Kale cohort meets at 6:30 PM Central and the national session at 1:00 PM Central. Cost: $0 for agents in Launch or Productivity Coaching, $100 for other Kale agents, $299 for non-Kale agents ($199 is refunded if they join Kale). See the TRACK+ page.
Live weekly coaching
Live group coaching sessions with experienced TLR coaches.
Lost your login? Email Rea at rea@kalerealty.com.
Questions? Talk to Risa
Risa J. Weiss, VP of Agent Development
Email: risa@kalerealty.com | Book time with Risa
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